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"Lisa's Copy
Works! After finding Lisa Rae Preston, I never create a sales page without running it past her first. She has an amazing ability to pull the benefits to the forefront and write compelling copy that keeps the visitor reading and buying. I’ve even had people email me to tell me how beautiful my sales pages are! This program is a great bargain for getting your sales page done by a consummate professional who knows how to convert lookers into buyers." ~Marnie Pehrson, Ideamarketers.com |
From the desk of Lisa Rae Preston
Dear Fellow Product Creator,
Do you have what all successful online product sellers
use to jumpstart their fortunes?
It’s not creative genius, not some insider secrets
tucked away only for an elite group.
It’s simply… a high-quality, mesmerizing salesletter
detailing the benefits of their products in such a way that readers
feel not only compelled to buy, but desperate to have the product.
The letter starts from the beginning of the frustration and creates
a slippery slide toward desire that ends with the click of an order
button.
Now, the entrepreneur’s product may be stellar,
average, or even low quality. The fact is, what sells the product
isn’t the product. It’s the salesletter – period.
Quite frankly, you can have the best product on the
planet, that will solve every frustration of your niche and more...
but not sell one copy of it if you don’t have this one key
ingredient in your marketing arsenal.
Successful, elite marketers have
compelling, top-notch salesletters.
Quite
frankly, you cannot afford to have a wimpy salesletter in this
economy!
We all find ourselves taking stock of what we really
need and what will just be a waste of our time and money. That's a
good thing! But there are certain places where cutting costs is like
cutting the very throat of your business.
And the biggest single place is in copywriting.
Four years ago, I participated in one of the biggest
online launches up to that point. The genius behind the launch (an
offline millionaire) hadn't missed a beat. We had our salesletter up
and were just about ready to roll.
And then he pushed the pause button and spent $3500 for
a copywriter to critique our copy before launching.
That's $3500 for a simple critique and partial rewrite.
To start from scratch would have cost double or triple that.
That's how the millionaire mindset works when it comes
to having the best copy for your product. You don't play around with
your salesletter. It is the backbone of your business.
Let’s face it. You could be spending your money on
countless copywriting courses, investing weeks and months into your
study, and stressing over losing out on your profits.
OR
You could sit back and let a master copywriter craft
your next salesletter at a fraction of the cost of what a mediocre
“templated” copywriter asks.
I've studied copywriting since 2004 (you can view my partial resume below), and have written salesletters that have outperformed writers who charge $45,000 per letter (plus royalties) and beyond.
I'm not saying that to brag, but to let you know that I have put in time studying with top copywriters and writing copy that converts.
So what creates good conversion rates?
First off, if you have built a trusting relationship with your clients by providing solid, valuable content and really have connected with their hearts AND heads, then you are looking at getting a much higher conversion rate - period! Trust trumps it all.
Secondly, you need a copywriter who knows how to pull the best benefits from your product. Benefits that sizzle with your targeted clients, creating a positive emotional connection to your product or service.
Thirdly, you want to position your product in a way that showcases these benefits plus the fact that you're the #1 solution to your market's frustrations. In a competitive market, a record amount of sales is often all about the angle the writer takes for your product/service.
And you want to be sure to track your results. Ideally, you'd find a copywriter who would work with you for an additional three to four months, tweaking headlines, benefits, etc. That way you could find which headlines convert into the most sales.
Can I Hire You?
I currently write copy for myself and trusted entrepreneurs who consistently produce high-quality products.
I take on clients if I feel I can connect with their market and product/service passionately - 110%. That way creating the copy brings me joy and a sense of contributing to the welfare of the world - very important to a creative entrepreneur!!
Some niches are not my cup of tea as far as joy goes, so if I do not accept your application, it's nothing personal. The more joy writing brings me, the more your salesletter reader will feel the passion and commitment behind it. That's important!
My current rates are as follows.
Salesletter for
Product or Service
up to 10 page salesletter (including video script if desired) - $7997
11-24 page salesletter (including video script if desired) - $9997
Project includes research of competitors and their products.
Why are the two numbers so close? Basically because I have to do the same amount of foundational work for each, regardless of the number of pages involved. If you know much about copywriting, you will understand that right off the bat.
I write the salesletter and up to two revisions (not total re-writes), plus I stick with you for 20 weeks afterwards, tweaking headlines, angles, etc. for your tracking and conversion. Please note that I do not do your tracking for you, but we can meet on the phone to discuss your results and how to possibly improve them.
I talk to you on the phone before writing your copy. I want to hear the passion in your own voice for who you are and what you have to offer to your clients. (If you're not up to sharing your vision one-on-one, I'm not your gal.)
I also want to
know right off the bat the kind of voice your market responds to best.
Don't worry - I will show you how to tell me that information if you're
not sure. But please note - if you do not know your market
inside-out, then your efforts to sell to them will likely fall short of
your dreams.
Interested in Filling Out a Pre-Application?
Okay, if you can answer these questions in the affirmative, you're ready to submit a pre-application.
I
would love to get on the phone with you, Lisa, and share my product or
service!
I know my market
inside-out and am committed to serving them. Ask me anything!!
I understand the
terms and conditions below. (DO take note of them!)
Guidelines
• Requirement for services includes a copy or sample of the product to
be sold.
• A signed agreement is required with each project or consultation. Client must fill
out a questionnaire that will help me to perform a superior job of
creative work.
• Copywriting/consulting fees are payable in full, in advance.
• All revisions must be assigned within 14 days of receipt of copy and
are free of charge unless the revision is based on a change in the
assignment made after draft is submitted.
• Rewrites not considered as free revisions will be billed at my current
hourly rate.
Note: This fee schedule is valid for 90 days from date of receipt.
Disclaimer: No guarantees are made as to conversion rates that your product salescopy might bring. Multiple variables go into conversion rates, even beyond the copy itself. For instance, the salesletter that converted at 29% was sent to a very loyal list, with whom a trusting relationship had been built over time.
What I can guarantee is that I will work on your salesletter with the same dedication and attention I put into my own salescopy.
If you are interested in filling out a
pre-application for
copywriting services, please click here.
Wishing you the best of success in all areas of life!
Lisa Rae Preston
The Coach for Creative Geniuses
Helping Make Your Dreams Real
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Lisa Rae Preston
Training Received |